Google official announced on Friday 23rd September 2016 that Penguin 4.0 has now been launched and will be the final release as it will now be run real time. It has been nearly 2 years since the last update, so I can only imagine that many people are pleased to see it finally up and running. There have been many failed launch dates, some even running all the way back to Christmas 2015. So what can we expect from Penguin 4.0?

Running Real Time

Penguin is now running real time, which means we won’t have to wait for another launch to see the recovery of a penalty. This should now happen within a few days, once Google recrawls the website.

This is good news for companies who have been paying for what they thought was a genuine SEO service, which in fact was dodgy backlink building and all the other black hat spells. It now allows them to fix the issue very quickly, instead of suffering for many months (2 years in this case).



According to Google, the new Penguin update is more granular:

Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

Many people have stated that previously, Penguin always provided a site-wide penalty. I don’t fully agree with this, as I have seen a few examples of sites penalised that only suffer for particular search terms, usually the one’s that they tried to target using over-optimised anchor text.


That’s it, for now…

As it is now running real time, it will take a few weeks to see the full impact. I honestly don’t think it will work as well as some of us hoped for, but I guess we will have to see.