One of the most popular questions from business owners who have never run PPC campaigns before is ‘how much budget do I need’. Google Ads is often perceived as expensive, and it can be. So it’s important that it is set up and managed correctly...

PPC can be scary, especially for small businesses who don’t have a huge budget. Quite frankly – it should be! PPC can suck up all of your money if not configured correctly so it’s best to approach it with caution. However, remarketing is fairly simple...